Blue Mountain Cards Take Greeting Cards Into the Electronic Age
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by: al.sones
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Blue Mountain Cards offers a wide selection of greeting cards created in its signature style of soothing nature illustrations combined with freeform poetry and prose. A great deal of Blue Mountain Cards business comes from its line of electronic greeting cards designed for delivery over the Internet via email.
Boulder, Colorado husband and wife team Stephen Schutz and Susan Polis Schutz started Blue Mountain Arts (now including Blue Mountain Cards) as a way to spend time together and share their hobbies of painting and writing, respectively. Stephen and Susan combined their watercolor and poetry design into posters that appealed to the early 1970s hippie culture and convinced a local bookstore to carry the posters, which quickly sold out. Other stores quickly followed suit. The Schutzes then directed their attention to the development of Blue mountain Cards greeting cards and introduced the blank all occasion greeting card for personal handwritten messages. They also changed the content of preprinted greeting cards from the then prevalent rigid and formalistic poetic style to the expressive freeform poetry that Susan favored. The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew.
Blue Mountain Cards entered the Internet age in 1996 when it launched its website offering free electronic greeting cards. Blue Mountain Cards electronic greeting cards were born from the Schutz family practice of communicating with their son, away at college, through email. Family birthday and holiday greetings were transmitted back and forth in this manner, and Blue Mountain Cards electronic greeting cards were born.
Blue Mountain Cards electronic line began with 35 basic designs for the more common occasions such as birthdays, graduations, thank yous, and emotional support. An email notification containing a link to the Blue Mountain Cards website was sent to the card recipient, who accessed the card through an electronic pick up window on the site. What set the Blue Mountain Cards products apart from its competitors was that they were free of charge and capable of being edited to include a personal message from the sender.
Blue Mountain Cards now includes over a thousand different designs for every mainstream and obscure American holiday, as well as those of other cultures and religions, with French and Spanish language accessibility. By the end of the twentieth century, Blue Mountain Cards had become one of the most visited sites on the Internet, largely through word of mouth and testimonials of card recipients.
Resourses Hallmark cards | Greeting cards online | The greeting card | A greeting card |
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